HOT TOPICS IN MARKETING
With new age technology, bullying is no longer confined to schoolyards or street corners. It can occur almost anywhere and at any time.
Why are business owners afraid to use long copy to sell their products? The truth is people do read long copy IF (1) there’s a need or desire for the product, and (2) the material is well written.
The first thing people notice about an ad is the picture. If the picture captures the readers’ attention and displays something they want or need, then they move to the ad’s headline. Again, if the headline grabs their interest, then they read the rest of the copy. That’s how it works.
The term brand is kind of nebulous, and its concept is difficult to grasp, so I’m going to put it into words that are easy to understand. Your brand is your public image; it’s a projection of how you want to be perceived. Or, to put it another way, your brand is a reflection of your company’s personality.
Video boosts your visibility. It has become a standard marketing tool. Here are five easy ways to bulk up your social media and YouTube channel with video content.
Storytelling is a skill that can make you and your business more valuable to customers. Think of it this way … customers buy from people they like and trust … people they consider to be friends. Friends don’t sell; instead, they tell stories.