HOT TOPICS IN MARKETING
The 5 Most Common Ways to Use Social Media Successfully
Our clients LOVE testimonial videos. Who wouldn’t? With testimonial videos, your customers are selling your products and services for you. To help you get the best video possible, we offer these five tips.
Protecting Your Kids From Cyberbullies
With new age technology, bullying is no longer confined to schoolyards or street corners. It can occur almost anywhere and at any time.
LONG COPY VS. SHORT COPY: WHICH ONE REALLY SELLS?
Why are business owners afraid to use long copy to sell their products? The truth is people do read long copy IF (1) there’s a need or desire for the product, and (2) the material is well written.
How to Lose a Sale with Your Ad Photo
The first thing people notice about an ad is the picture. If the picture captures the readers’ attention and displays something they want or need, then they move to the ad’s headline. Again, if the headline grabs their interest, then they read the rest of the copy. That’s how it works.
Your Brand Is More Than a Mark on a Cow
The term brand is kind of nebulous, and its concept is difficult to grasp, so I’m going to put it into words that are easy to understand. Your brand is your public image; it’s a projection of how you want to be perceived. Or, to put it another way, your brand is a reflection of your company’s personality.
5 Easy Ways to Add Video Content to YouTube and Social Media
Video boosts your visibility. It has become a standard marketing tool. Here are five easy ways to bulk up your social media and YouTube channel with video content.