HOT TOPICS IN MARKETING
Engage Your Customers Through Storytelling
Storytelling is a skill that can make you and your business more valuable to customers. Think of it this way … customers buy from people they like and trust … people they consider to be friends. Friends don’t sell; instead, they tell stories.
What’s the Difference Between Vector and Raster Images?
The simple answer to the vector versus raster question is that raster files are made up of pixels whereas vector files are constructed using mathematical formulas. Those formulas allow vector images to be scaled to any size without loss of clarity.
What is a Content Management System?
Is a content management system (CMS) right for you? It depends. If you reeeeeally want to maintain your own website, then a CMS is a good choice. But if you’d rather leave your website to the pros, a CMS isn’t necessary. Check out the pros and cons of a content management system.
How to Make Videos Compelling … Even Without Sound
Eighty-five percent of Facebook videos are seen, but not heard. Based on that information, we need to make sure that the videos we post on social media keep our viewers’ attention … even without sound.
Taglines: How to Make So Little Say So Much
A good tagline identifies what you do or what your product does; includes your unique selling proposition; expresses your personality; creates positive feelings toward the brand; and reveals the key benefit.
What’s the Difference Between SEO and SEM
The difference between SEO (search engine optimization) and SEM (search engine marketing) is pretty simple: one is paid advertising (SEM) and one is not (SEO). In the search-engine game, everyone wants to be #1 … or, at the very least, on page 1. You can work your way to the top of the list organically using search engine optimization or get there overnight using search engine marketing.