Laura Wheaton-Werle, Author at Creative Spark

LONG COPY VS. SHORT COPY: WHICH ONE REALLY SELLS?

by Laura Wheaton-Werle | Oct 8, 2019 | General Marketing

When was the last time you bought a car based solely on an ad in the paper that showed a picture of the vehicle, the price, and a short sales pitch that read, “The latest in engineering excellence. Buy yours today!”? Probably never. So, tell me … why are businesses...

How to Lose a Sale with Your Ad Photo

by Laura Wheaton-Werle | Oct 1, 2019 | General Marketing

Adorable … absolutely adorable! That picture of two newborns snuggled together (or maybe they’re just porcelain dolls) was used in a newspaper ad. Cute as can be. You’ll never guess what they were advertising. Go ahead, guess. No, never mind, I’ll just tell you. They...

Your Brand Is More Than a Mark on a Cow

by Laura Wheaton-Werle | Sep 24, 2019 | General Marketing

How many tchotchkes do you have in your home or office? You know, those items that are emblazoned with a company name or logo? Without counting, I know I have multiple mugs, endless insulators, a ton of T-shirts, and a passel of pens. Many companies think of this as...

What is a Content Management System?

by Laura Wheaton-Werle | Aug 27, 2019 | Websites

A content management system (CMS) is a type of website that allows nontechnical users to create and edit web pages. Popular open source (free for public use) CMSs are WordPress, Joomla!, and Drupal. Popular proprietary CMSs are Kentico, Sitecore, and Umbraco. Open...

Taglines: How to Make So Little Say So Much

by Laura Wheaton-Werle | Jun 28, 2019 | General Marketing

What do you think about this tagline? Karry-Lite – Takes the “lug” out of luggage Did it create a vision in your mind? Did it give you an idea of what the company does? Did it tell you what sets Karry-Lite apart from its competitors? Did it give you a sense of the...

Favorite Quote

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it “creative.” I want you to find it so interesting that you buy the product.

~ David Ogilvy, advertising tycoon

Years in communications – 25+

Dynamite Web and Word Wizard

The Show-Me spirit is thoroughly engrained in Laura’s DNA. She is one curious lady. Her nose is always in a book, which explains why she can’t breathe. When she’s not reading, she’s searching—“OK, Google, what is blah, blah, blah?” That’s how she learns about your business. With a passion for clear communication, Laura specializes in content, SEO, and SEM.

RIGHT BRAIN, LEFT-BRAIN BALANCED 98% 98%
STEAMPUNK FASHIONISTA 26% 26%
QUICK TO CACHINNATE 83% 83%
GRAMMAR TZARINA 62% 62%

LONG COPY VS. SHORT COPY: WHICH ONE REALLY SELLS?

How to Lose a Sale with Your Ad Photo

Your Brand Is More Than a Mark on a Cow

What is a Content Management System?

Taglines: How to Make So Little Say So Much

Subject Categories

What We Talk About

Favorite Quote

Laura Wheaton-Werle