by Laura Wheaton-Werle | Oct 8, 2019 | General Marketing
When was the last time you bought a car based solely on an ad in the paper that showed a picture of the vehicle, the price, and a short sales pitch that read, “The latest in engineering excellence. Buy yours today!”? Probably never. So, tell me … why are businesses... 
by Laura Wheaton-Werle | Oct 1, 2019 | General Marketing
Adorable … absolutely adorable! That picture of two newborns snuggled together (or maybe they’re just porcelain dolls) was used in a newspaper ad. Cute as can be. You’ll never guess what they were advertising. Go ahead, guess. No, never mind, I’ll just tell you. They... 
by Laura Wheaton-Werle | Sep 24, 2019 | General Marketing
How many tchotchkes do you have in your home or office? You know, those items that are emblazoned with a company name or logo? Without counting, I know I have multiple mugs, endless insulators, a ton of T-shirts, and a passel of pens. Many companies think of this as... 
by Laura Wheaton-Werle | Aug 27, 2019 | Websites
A content management system (CMS) is a type of website that allows nontechnical users to create and edit web pages. Popular open source (free for public use) CMSs are WordPress, Joomla!, and Drupal. Popular proprietary CMSs are Kentico, Sitecore, and Umbraco. Open... 
by Laura Wheaton-Werle | Jun 28, 2019 | General Marketing
What do you think about this tagline? Karry-Lite – Takes the “lug” out of luggage Did it create a vision in your mind? Did it give you an idea of what the company does? Did it tell you what sets Karry-Lite apart from its competitors? Did it give you a sense of the... 