General Marketing Archives

LONG COPY VS. SHORT COPY: WHICH ONE REALLY SELLS?

by Laura Wheaton-Werle | Oct 8, 2019 | General Marketing

When was the last time you bought a car based solely on an ad in the paper that showed a picture of the vehicle, the price, and a short sales pitch that read, “The latest in engineering excellence. Buy yours today!”? Probably never. So, tell me … why are businesses...

How to Lose a Sale with Your Ad Photo

by Laura Wheaton-Werle | Oct 1, 2019 | General Marketing

Adorable … absolutely adorable! That picture of two newborns snuggled together (or maybe they’re just porcelain dolls) was used in a newspaper ad. Cute as can be. You’ll never guess what they were advertising. Go ahead, guess. No, never mind, I’ll just tell you. They...

Your Brand Is More Than a Mark on a Cow

by Laura Wheaton-Werle | Sep 24, 2019 | General Marketing

How many tchotchkes do you have in your home or office? You know, those items that are emblazoned with a company name or logo? Without counting, I know I have multiple mugs, endless insulators, a ton of T-shirts, and a passel of pens. Many companies think of this as...

Engage Your Customers Through Storytelling

by Kenna Lewis | Sep 10, 2019 | General Marketing

We’re all “storytellers.” We may not call ourselves that, but that’s what we are. When we pitch our products or services to our customers, we’re telling a story. When we deliver a presentation to a group of people, we’re telling a...

What’s the Difference Between Vector and Raster Images?

by Kim Cook | Sep 3, 2019 | General Marketing

The simple answer to the vector versus raster question is that raster files are made up of pixels whereas vector files are constructed using mathematical formulas. Those formulas allow vector images to be scaled to any size without loss of clarity. Let’s dive in a...

Taglines: How to Make So Little Say So Much

by Laura Wheaton-Werle | Jun 28, 2019 | General Marketing

What do you think about this tagline? Karry-Lite – Takes the “lug” out of luggage Did it create a vision in your mind? Did it give you an idea of what the company does? Did it tell you what sets Karry-Lite apart from its competitors? Did it give you a sense of the...

LONG COPY VS. SHORT COPY: WHICH ONE REALLY SELLS?

How to Lose a Sale with Your Ad Photo

Your Brand Is More Than a Mark on a Cow

Engage Your Customers Through Storytelling

What’s the Difference Between Vector and Raster Images?

Taglines: How to Make So Little Say So Much

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Favorite Quote

LONG COPY VS. SHORT COPY: WHICH ONE REALLY SELLS?

How to Lose a Sale with Your Ad Photo

Your Brand Is More Than a Mark on a Cow

Engage Your Customers Through Storytelling

What’s the Difference Between Vector and Raster Images?

Taglines: How to Make So Little Say So Much

Subject Categories

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Laura Wheaton-Werle