by Laura Wheaton-Werle | Oct 8, 2019 | General Marketing
When was the last time you bought a car based solely on an ad in the paper that showed a picture of the vehicle, the price, and a short sales pitch that read, “The latest in engineering excellence. Buy yours today!”? Probably never. So, tell me … why are businesses... 
by Laura Wheaton-Werle | Oct 1, 2019 | General Marketing
Adorable … absolutely adorable! That picture of two newborns snuggled together (or maybe they’re just porcelain dolls) was used in a newspaper ad. Cute as can be. You’ll never guess what they were advertising. Go ahead, guess. No, never mind, I’ll just tell you. They... 
by Laura Wheaton-Werle | Sep 24, 2019 | General Marketing
How many tchotchkes do you have in your home or office? You know, those items that are emblazoned with a company name or logo? Without counting, I know I have multiple mugs, endless insulators, a ton of T-shirts, and a passel of pens. Many companies think of this as... 
by Kenna Lewis | Sep 10, 2019 | General Marketing
We’re all “storytellers.” We may not call ourselves that, but that’s what we are. When we pitch our products or services to our customers, we’re telling a story. When we deliver a presentation to a group of people, we’re telling a... 
by Kim Cook | Sep 3, 2019 | General Marketing
The simple answer to the vector versus raster question is that raster files are made up of pixels whereas vector files are constructed using mathematical formulas. Those formulas allow vector images to be scaled to any size without loss of clarity. Let’s dive in a... 
by Laura Wheaton-Werle | Jun 28, 2019 | General Marketing
What do you think about this tagline? Karry-Lite – Takes the “lug” out of luggage Did it create a vision in your mind? Did it give you an idea of what the company does? Did it tell you what sets Karry-Lite apart from its competitors? Did it give you a sense of the... 
