General Marketing Archives - Page 2 of 2

What’s the Difference Between SEO and SEM

by Laura Wheaton-Werle | Jun 27, 2019 | General Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Websites

The difference between SEO (search engine optimization) and SEM (search engine marketing) is pretty simple: one is paid advertising (SEM) and one is not (SEO). In the search-engine game, everyone wants to be #1 … or, at the very least, on page 1. You can work your way...

The Importance of GOOD Graphic Design

by Kim Cook | Jun 27, 2019 | General Marketing

Graphic design is visual communication; it supports your message. That means that good graphic design is ESSENTIAL for marketing a business. Companies need to understand that their marketing material is a reflection of their business. If the information in the...

Serif vs. Sans Serif: Which font should you use?

by Kim Cook | Jun 27, 2019 | General Marketing

A serif is a slight projection finishing off a stroke of a letter in certain typefaces. Example: Serif font Sans serif font See the difference? A longstanding, informal rule is that serif fonts are easier to read than sans serif fonts because the little flourishes...

What’s the Difference Between SEO and SEM

The Importance of GOOD Graphic Design

Serif vs. Sans Serif: Which font should you use?

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What’s the Difference Between SEO and SEM

The Importance of GOOD Graphic Design

Serif vs. Sans Serif: Which font should you use?

Subject Categories

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Laura Wheaton-Werle