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What’s the Difference Between SEO and SEM

What’s the Difference Between SEO and SEM

by Laura Wheaton-Werle | Jun 27, 2019 | General Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Websites

The difference between SEO (search engine optimization) and SEM (search engine marketing) is pretty simple: one is paid advertising (SEM) and one is not (SEO). In the search-engine game, everyone wants to be #1 … or, at the very least, on page 1. You can work your way...

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  • General Marketing
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media
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  • Websites

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Favorite Quote

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it “creative.” I want you to find it so interesting that you buy the product.

~ David Ogilvy, advertising tycoon

Years in communications – 25+

Laura Wheaton-Werle

Dynamite Web and Word Wizard

The Show-Me spirit is thoroughly engrained in Laura’s DNA. She is one curious lady. Her nose is always in a book, which explains why she can’t breathe. When she’s not reading, she’s searching—“OK, Google, what is blah, blah, blah?” That’s how she learns about your business. With a passion for clear communication, Laura specializes in content, SEO, and SEM.

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