REACHING YOUR TARGET AUDIENCE WITH PROFESSIONAL MEDIA BUYS

Media buying involves getting the best ad placements—at the lowest price—that meet your advertising objectives. Ad placements could be online, in newspapers and magazines, alongside the road, over the air waves, or any combination thereof (which they typically are). You need to be in front of your target audience wherever they are, whatever they are doing. That typically means buying placements with multiple media outlets so, when your customers are ready to buy, you are there.

Without media buys, your ad is just a piece of art.

When you work with Creative Spark, we can …

• Identify your advertising objectives.
• Identify your target audience.
• Determine the best combination of media channels—digital, print, radio, television, outdoor, social—to reach your audience.
• Design ads that are tailored for each media outlet.
• Negotiate for the best placement price.
• Review performance—both during and after the campaign—to make adjustments based on data.
• Get your ad in front of the right people at the right time!