Social media has become an integral part of not only our personal lives, but also our businesses. Facebook, Twitter, LinkedIn, Instagram and all the other social media platforms allow us to connect and engage with our customers. Once an account is set up, it’s easy for business owners to jump in and start posting. DON’T DO IT! Posting without a plan is waste of time and energy.

As Benjamin Franklin said, “By failing to prepare, you are preparing to fail.” When it comes to social media, if you have no goal or purpose in mind, why bother?  As harsh as that may sound, it’s true.

So, what does this mean for you as a business owner? It means that, as part of your marketing strategy, you need to post with purpose. So, take a step back and answer this question:

What is the purpose or goal of my social media campaign?

Once you’ve figured that out, you can develop a plan and a schedule.

Social media has become a necessity in the business world, and, to do it well, you must have a strategy and a plan.  Businesses everywhere are learning the hard way that, without a strategy, you’re not going to get the ROI you desire.

At Creative Spark, we ensure you post with purpose. Call us to develop your social media strategy.