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The 5 Most Common Ways to Use Social Media Successfully

The 5 Most Common Ways to Use Social Media Successfully

by Kenna Lewis | Dec 11, 2019 | Social Media

Everyone relies on the internet for … well … everything—from finding hot dates to finding the perfect employee. We use the internet to see what we can learn before we meet someone or buy something new. Consumers have more options than ever, thanks to the ease of...
LONG COPY VS. SHORT COPY: WHICH ONE REALLY SELLS?

LONG COPY VS. SHORT COPY: WHICH ONE REALLY SELLS?

by Laura Wheaton-Werle | Oct 8, 2019 | General Marketing

When was the last time you bought a car based solely on an ad in the paper that showed a picture of the vehicle, the price, and a short sales pitch that read, “The latest in engineering excellence. Buy yours today!”? Probably never. So, tell me … why are businesses...
5 Easy Ways to Add Video Content to YouTube and Social Media

5 Easy Ways to Add Video Content to YouTube and Social Media

by Mitch Weber | Sep 17, 2019 | Social Media

Video marketing is taking over. Video is everywhere! In the past year, Facebook even started prioritizing video content. Just scroll through your news feed and you’ll see that there are more video posts than any others. According to Tech Crunch, Facebook users...
Engage Your Customers Through Storytelling

Engage Your Customers Through Storytelling

by Kenna Lewis | Sep 10, 2019 | General Marketing

We’re all “storytellers.” We may not call ourselves that, but that’s what we are. When we pitch our products or services to our customers, we’re telling a story. When we deliver a presentation to a group of people, we’re telling a...
Taglines: How to Make So Little Say So Much

Taglines: How to Make So Little Say So Much

by Laura Wheaton-Werle | Jun 28, 2019 | General Marketing

What do you think about this tagline? Karry-Lite – Takes the “lug” out of luggage Did it create a vision in your mind? Did it give you an idea of what the company does? Did it tell you what sets Karry-Lite apart from its competitors? Did it give you a sense of the...
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Favorite Quote

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it “creative.” I want you to find it so interesting that you buy the product.

~ David Ogilvy, advertising tycoon

Years in communications – 25+

Laura Wheaton-Werle

Dynamite Web and Word Wizard

The Show-Me spirit is thoroughly engrained in Laura’s DNA. She is one curious lady. Her nose is always in a book, which explains why she can’t breathe. When she’s not reading, she’s searching—“OK, Google, what is blah, blah, blah?” That’s how she learns about your business. With a passion for clear communication, Laura specializes in content, SEO, and SEM.

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